Leighton Denny Expert Nails Website

THE BRIEF
Leighton Denny Expert Nails were looking for a modern online web presence that competed with other leading nail brand sites.

The stakeholders required a multi-purpose site that included not simply e-commerce but also interactive tools to attract and retain a solid following.

THE SOLUTION
I designed pages that enabled visitors to change nail colour on a hand, see what colour suited their skin tone, find solutions to nail problems and watch video tutorials on nail colour application.

The ecommerce section was crafted to help customers locate the product they sought easily, with plenty of facts on click through. White space, icon design and elegant typography were used to help these pages feel light and simple.

The design took a number of weeks and included everything from information architecture, artwork layout, accordion and scroll through menu systems to typesetting, illustration, icon and banner design.

The site was built using a content managed system and was coded by an external party.

Screen Shot 2014-05-23 at 11.24.47

 

Screen Shot 2014-05-23 at 11.25.16

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Interactive Design Element

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Tutorial Page

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Mini Banners

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Banner Design

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One Comment

  1. lucy wrote:

    This project is featured on the AIGA, (the professional association for design) website
    http://portfolios.aiga.org/gallery/18689455/Cosmetic-Web-Design-Nail-Brand