About

ABOUT ME

I am a freelance graphic, print and packaging designer based in Bromyard, Herefordshire. While most my clients are based in the UK I have created work for audiences across the globe, including North America, South Korea, China and Australia. I focus on the business need, a great aesthetic and excellent communication. I primarily work alone, providing the professional support your team needs. I only take on a limited number of clients to ensure I give every job the emphasis it deserves. Throughout our projects, you work directly with me as we create artwork that works as an effective marketing tool, supporting and communicating your brand style for years to come.

MY JOURNEY TO GRAPHIC DESIGN

As a Fine Art graduate and self-taught marketer, my journey to Freelance Graphic Design has been naturally led. For many years my career has been steering towards this role, all the while picking up business acumen and design experience for the ride. As the founder of an arts based company in the hospitality sector I gained the most incredible work experience picking up marketing, project management, client communication and business skills. I then pushed the limits of larger scale commercial design through packaging, print, and digital artwork working in the cosmetic sector for two international companies as Head of Design. The freedom to build on my background while supporting and helping to communicate a more diverse range of dynamic companies through Freelance Graphic Design just seemed to me to be a great opportunity.

In April 2014 I made the choice to leave my permanent job. I put together a few branded materials and a website and put my skills on the market. Since going freelance I have been incredibly fortunate to participate in a number of fantastic brands, creating and directing artwork for some very exciting and interesting projects.

LIFE AT HOME

John (my husband) and I moved to the beautiful rolling hills of north Herefordshire in 2005. Having enjoyed living in West Yorkshire, Winchester, London, Cardiff and the Basque Country (Spain), I am now happy to be settled with my lovely other half and two gorgeous children in a small town that is supported by an excellent local community. We enjoy a wide range of making, energetic and outdoor activities and are usually getting into a good bit of cooking (we have to be, he’s gluten free and I’m a veggie!). On the weekends you can find us in the garden, playing with the kids, doing up the house, meeting friends or scouting out events.

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